Feature: Josh Sawyerr, Senior Account Manager
I'm Josh, a Senior Account Manager here at Ten Toes. I've spent the last three months on secondment at Arsenal in their digital team, working across their social media output. I'm now back at Ten Toes, working on PR, media and commercial opportunities for Premier League players as well as identifying new talent for our roster.
With the 2026 World Cup hosted in the US, it feels right that the MLS have just announced they've partnered with Box to Box Films, the British-based production company behind Formula 1: Drive to Survive.
The next four years are extremely important for the USA in raising the profile of football in their country. A World Cup on home soil is the perfect foundation to raise a new generation of passionate football fans.
Whilst football in Europe has traditionally been seen as the gateway to success, the MLS have an amazing opportunity to improve the standard and visibility of the game in the next few years. Recent partnerships with Box to Box and Apple show the desire to capitalise and it'll be really interesting to see how things progress from here.