As F1 drivers took their well-earned rest during the January pre-season period, the real challenge fell on the sport's 10 social media teams. With their most-valuable stars off grid (pun intended), the teams have to keep their channels active and their fans engaged - no small feat! It’s a time when creativity is really put to the test, and the results can be fascinating.

Women’s sport isn’t just having a moment, it’s reshaping the future of fandom. The question is no longer whether people are watching, but how we make them feel part of something bigger.

Ten Toes is looking for an ambitious, creative and well-organised professional to work as part of the US team servicing some of the biggest brands in the world and being the gatekeeper of our agency brand in this new market.

Ten Toes is pleased to welcome Saracens and England Rugby Union star, philanthropist, and gallerist Maro Itoje to its talent roster.

The last few weeks have been another big stride forward on the Ten Toes journey – we’ve moved to a new office befitting of a brilliant team, servicing great clients who put their trust in us. 

Hear more from Ten Toes founder Ben here..

NEW CLIENT: WOMEN'S PROFESSIONAL LEAGUES LIMITED

Alongside our friends at Anomaly, we've been appointed as the creative agency for the WPLL.

Over the coming months, we will be providing specialist category expertise throughout the development of a distinctive brand positioning, brand identity and creative platform that will fuel fan growth and engagement for the WPLL.

Welcoming Jim Harris to the Ten Toes team!

329 events. 32 sports. 16 days.

How do you cover the world’s biggest multi-sport event on social media?

That’s the challenge currently facing organisations, brands — and even the competing athletes — during this summer’s Olympic Games in Paris.

With platforms confirming that they are prioritising individuals over institutions, we’re starting to see more and more sports organisations tap into creator culture.

Our Social Media Manager, Aidan P-C, has taken a look at what’s working across the sports industry…

Last month, our Commercial & Talent Account Manager Sienna Fletcher, had the unique opportunity to travel with our client Fridolina Rolfö to Zambia after it was announced that she had been named as the new goodwill ambassador for children’s charity Plan International.

The trip aimed to raise awareness of the gender equality issues in the country and shine a spotlight on the charity's ongoing work to improve girls' rights.

The Euros is here and the excitement and anticipation is palpable. But while the players are preparing to vie for attention on the pitch, for many brands the battle has already begun - hoping to capitalise on the enormous audience and interest that the tournament commands.

In the build up to EURO 2024, LG tasked us with partnering them with a number of high-profile footballers to launch the new LG OLED evo through a social-first content series.

Ten Toes is delighted to announce the appointment of Maddie Coutts as the agency’s new Business Growth Director.

Last weekend marked the start of what is set up to be another exciting and drama-filled Formula 1 campaign. 

Aidan and Chloe join at a hugely exciting time as we continue to expand our work and relationships with leading organisations in sports.

We’re delighted to have seen our efforts over the past year recognised by being shortlisted for two awards at the Sport Industry Awards 2024.

It’s been just over a week since Six Nations: Full Contact – rugby’s foray into the behind-the-scenes documentary format that’s boosted the popularity of Formula 1, tennis and golf in recent years – debuted on Netflix.