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A NEW HOME FOR TEN TOES
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A NEW HOME FOR TEN TOES

The last few weeks have been another big stride forward on the Ten Toes journey – we’ve moved to a new office befitting of a brilliant team, servicing great clients who put their trust in us. 

Hear more from Ten Toes founder Ben here..

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WOMEN’S PROFESSIONAL LEAGUES LIMITED SIGNED ANOMALY
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WOMEN’S PROFESSIONAL LEAGUES LIMITED SIGNED ANOMALY

NEW CLIENT: WOMEN'S PROFESSIONAL LEAGUES LIMITED

Alongside our friends at Anomaly, we've been appointed as the creative agency for the WPLL.

Over the coming months, we will be providing specialist category expertise throughout the development of a distinctive brand positioning, brand identity and creative platform that will fuel fan growth and engagement for the WPLL.

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WELCOME, JIM HARRIS
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WELCOME, JIM HARRIS

Welcoming Jim Harris to the Ten Toes team!

Jim joins in the role of Digital/Social Consultant. He'll work closely with our team of social media managers to provide strategic guidance to our clients and help continue to expand our work with leading sports organisations.

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BEYOND THE GAMES: HOW HAS COVERAGE OF THE OLYMPICS EVOLVED?
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BEYOND THE GAMES: HOW HAS COVERAGE OF THE OLYMPICS EVOLVED?

329 events. 32 sports. 16 days.

How do you cover the world’s biggest multi-sport event on social media?

That’s the challenge currently facing organisations, brands — and even the competing athletes — during this summer’s Olympic Games in Paris.

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WHY SPORTS ORGANISATIONS NEED TO EMBRACE CREATOR CULTURE
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WHY SPORTS ORGANISATIONS NEED TO EMBRACE CREATOR CULTURE

With platforms confirming that they are prioritising individuals over institutions, we’re starting to see more and more sports organisations tap into creator culture.

Our Social Media Manager, Aidan P-C, has taken a look at what’s working across the sports industry…

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VISITING ZAMBIA TO MARK FRIDOLINA ROLFÖ BECOMING GOODWILL AMBASSADOR FOR PLAN INTERNATIONAL
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VISITING ZAMBIA TO MARK FRIDOLINA ROLFÖ BECOMING GOODWILL AMBASSADOR FOR PLAN INTERNATIONAL

Last month, our Commercial & Talent Account Manager Sienna Fletcher, had the unique opportunity to travel with our client Fridolina Rolfö to Zambia after it was announced that she had been named as the new goodwill ambassador for children’s charity Plan International.

The trip aimed to raise awareness of the gender equality issues in the country and shine a spotlight on the charity's ongoing work to improve girls' rights.

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OUR BUSINESS GROWTH DIRECTOR’S FIRST MONTH AT TEN TOES
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OUR BUSINESS GROWTH DIRECTOR’S FIRST MONTH AT TEN TOES

First of all, I’m going to caveat that this is a summary of my first month at Ten Toes, even though I started two months ago. How does that work? They very kindly honoured a pre-planned sabbatical, meaning I had four weeks to meet everyone and understand the business inside out, before a few weeks away to gather my thoughts.

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MAXIMISING THE MOMENT: BRAND BEHAVIOURS AT UEFA EURO 2024
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MAXIMISING THE MOMENT: BRAND BEHAVIOURS AT UEFA EURO 2024

The Euros is here and the excitement and anticipation is palpable. But while the players are preparing to vie for attention on the pitch, for many brands the battle has already begun - hoping to capitalise on the enormous audience and interest that the tournament commands.

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WELCOMING LEADING TENNIS PLAYER ONS JABEUR TO THE TEN TOES ROSTER
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WELCOMING LEADING TENNIS PLAYER ONS JABEUR TO THE TEN TOES ROSTER

We’re thrilled to welcome leading tennis player Ons Jabeur to Ten Toes. The Tunisian, who is currently the world’s sixth-ranked female player and a two-time Wimbledon finalist, joins Ten Toes’ roster of talent ahead of the upcoming Abu Dhabi Open.

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A LOOK AT BRANDED CONTENT FROM FOOTBALL CLUBS
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A LOOK AT BRANDED CONTENT FROM FOOTBALL CLUBS

Branded content offers an opportunity to drive value for all parties involved. That includes the host of the branded content, the partner brand and the audience who will be served said content.

By Fi McCrindle, Account Director

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