FOLLOWING THE SUCCESS OF WINGMEN, WE RELEASE A NEW CONTENT SERIES WITH KFC, ‘WINGIN’ IT’
We are excited to announce the launch of a new content series, Wingin’ It with KFC.
Building on the success of the Wingmen series, Wingin’ It continues to revolve around high-profile athlete pairings, branching out from football to also include rugby players and strongman competitors.
The premise of the show invites these duos to try their hand at a new skill outside of their comfort zone. We find out who has a hidden talent and who is…hopeless, rewarding the better of the two with a KFC Delivery order of their choice.
The World’s Strongest Brothers – Tom & Luke Stoltman – swap power and muscle for grace and rhythm as they attempt to tap dance; rugby legends – James Haskell and Stuart Hogg – plunge into the deep end as they take on diving; and Lionesses – Jess Carter and Niamh Charles – battle it out in a different kind of dual when they test their fencing skills.
Across all three episodes, each talent aims to battle it out for the ultimate prize of a KFC delivery, with the brand once again championing the service via the KFC app, providing fans with the opportunity to order their favourite KFC meal straight to their door.
Michael Johnson, Managing Partner and Head of Brand Management at Ten Toes Media said: “We’re incredibly proud to see a new series come to life in the form of Wingin’ It, delivering an energetic and comedic series with KFC Delivery at the heart of the content. We were able to build on the success of our Wingmen series and take learnings from it, still incorporating high-profile duos in an engaging creative format. Working alongside our production partners at Third Man Run, we have been able to authentically highlight each pairing’s unique and engaging relationship with one another, drawing the audience in as a result.”
The full episodes were hosted on KFC UK&I’s YouTube channel, with tailored cutdowns and bespoke teaser content posted across the brand and talent channels – including Instagram, TikTok and Twitter – that highlighted key, shareable moments and drove up visibility of KFC Delivery.