Matchroom Boxing has unveiled a refreshed brand identity, representing a significant development for the internationally recognized boxing promotion organization.
Ten Toes contributed to the strategic implementation of this rebrand as part of their ongoing partnership, managing content strategy from initial conception through launch execution and subsequent phases.
The team at Ten Toes collaborated with Matchroom's internal content division to conduct a strategic planning session. This workshop explored the brand's fundamental principles and determined optimal approaches for presenting the new visual identity.
The agencies jointly formulated a comprehensive rollout strategy for the initial launch period, covering publication timing for diverse content formats alongside creative direction for a prominent video component of the announcement.
The rebrand garnered positive reception from both Matchroom's fanbase and industry observers, with particular appreciation for the innovative comedy-based reveal featuring Chairman Eddie Hearn and CEO Frank Smith introducing the new brand.
Ten Toes continues their partnership with ongoing advisory services as Matchroom's brand continues evolving across digital platforms.
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