Ten Toes Media announced the launch of a new content series titled "Wingin' It with KFC."

The series expands upon the success of the previous "Wingmen" series by featuring high-profile athlete pairings across football, rugby, and strongman competitions. The show's format challenges these duos to attempt skills outside their areas of expertise, with winners receiving KFC delivery orders of their choice.

The Episodes

Three episodes feature distinct pairings and challenges:

Tom and Luke Stoltman, the world's strongest brothers, were challenged to try their hand at tap dancing. James Haskell and Stuart Hogg, two rugby legends, took on the world of diving. And Lionesses Jess Carter and Niamh Charles went head-to-head in a fencing bout.

The series emphasises KFC Delivery through the KFC app as the central prize, enabling fans to order meals directly.

"We're incredibly proud to see a new series come to life in the form of Wingin' It, delivering an energetic and comedic series with KFC Delivery at the heart of the content."

— Michael Johnson, Managing Partner at Ten Toes Media

Distribution

Full episodes appeared on KFC UK&I's YouTube channel, with additional content distributed across Instagram, TikTok, and Twitter through both brand and talent channels to maximise visibility and shareability.

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