Kick It Out, football's premier anti-discrimination charity, has engaged Ten Toes to deliver strategic communications and content assistance as it rolls out its most comprehensive initiative yet.
The collaboration will have Ten Toes conduct a thorough evaluation of Kick It Out's digital communications infrastructure — measuring current performance, reviewing audience insights, and pinpointing expansion possibilities across digital platforms.
Ten Toes will design and execute a comprehensive content and communications roadmap supporting Kick It Out's September launch of its new five-year plan. This roadmap emphasizes aligned content priorities, platform optimization and distribution approaches, and platform-specific responsibilities.
The engagement occurs during a pivotal moment as Kick It Out seeks to strengthen relationships with supporters, organizations and authorities, and strengthen its commitment to fostering equity and countering bias in all aspects of the sport.
"Supporting their next chapter represents an honor, emphasizing belief in the power of sport to drive social change." — Maddie Coutts, Business Growth Director at Ten Toes
"We want to unite football to make it more welcoming and inclusive." — Samuel Okafor, CEO at Kick It Out