CANVVS x NIKE x The FA WORLD CUP partnership for the england team

Our brand and consultancy teams have been excited to work in collaboration with CANVVS, the new home of customised sneakers, to amplify the fantastic partnership between the Football Association, Nike and CANVVS for the Qatar World Cup. 

CANVVS collaboration with the FA has seen England's World Cup squad provided with unique, customised Nike Air Force 1’s to support them on their World Cup Campaign, which the likes of Phil Foden, Harry Kane and Gareth Southgate have been seen wearing in Qatar.  

Based on the colour of the current England kit, these shoes have been curated with the help of the players themselves, with each pair being personalised for and by the players through CANVVS’s most popular designers, including Lorenzo Federici, Jordan Dawson, Damian Florian and Leanne Richardson. The trainers have included messages of support and inspiration along with the players' initials and England's newly created legacy numbers.

Having supported the amplification of the partnership through media outreach as well as talent partnerships, we have ensured the growth of the brand’s awareness and assisted in bringing it to the market.