The Professional Darts Corporation (PDC), the world's premier darts organisation, has appointed Ten Toes as its lead digital agency focusing on social strategy.

This partnership marks a significant moment in the PDC's mission to deepen its connection with darts fans across the globe, with the ambition to drive growth across social media channels and further strengthen the sport's rapidly expanding worldwide profile.

As part of the collaboration, Ten Toes will conduct a full audit of the PDC's digital presence before developing a comprehensive strategy to guide how the organisation engages its global fanbase across social media and beyond.

"Partnering with the PDC is a hugely exciting opportunity for Ten Toes. Darts has an extraordinarily passionate and diverse global fanbase, and we see enormous potential to grow and deepen that connection through smart, strategic digital content.

"The PDC is one of the most exciting rights holders in sport right now, with a world-class product, high-profile talent, a packed events calendar and a rapidly growing international audience. We are looking forward to getting under the bonnet, identifying where the biggest opportunities lie, and building a strategy that sets the PDC up for continued digital success." — Josh Hershman, Global COO, Ten Toes
"We are delighted to welcome Ten Toes on board as our digital agency partner. Our sport continues to go from strength to strength, and ensuring our digital presence reflects that ambition is a key priority.

"At the PDC we have built up a reputation as the leading innovator in terms of staging professional darts tournaments and we're constantly looking towards the future and improving the organisation in every area.

"Ten Toes bring a proven track record of working with some of the biggest names in sport, and we are confident they will bring the expertise, creativity and strategic rigour to help us grow our reach and engagement with fans around the world." — Matt Porter, Chief Executive, PDC
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