Premier Padel, the world's premier professional padel tour, has appointed Ten Toes as its lead digital marketing agency.

Ten Toes will work alongside Premier Padel's Marketing and Communications team as a true extension of the organisation, providing always-on strategic support and dedicated campaign delivery across key moments in the tour calendar.

As part of the collaboration, Ten Toes will be tasked with delivering a comprehensive content and channel strategy in order to guide how Premier Padel grows and engages its global fanbase. The agency will also lead campaign planning and execution across a number of key activations throughout 2026 and 2027, covering key brand tentpole moments as well as working with current partners of the Tour to maximise opportunities for the sport and the partners themselves.

The start of this multi-year partnership coincides with the organisation's fifth anniversary and a landmark year in which the Qatar Airways Premier Padel Tour debuts in the UK this August. It signals the intention of the Tour to grow its visibility globally, building on the foundations that has seen its meteoric rise in recent years.

"Padel is one of the most exciting growth stories in sport right now, and Premier Padel sits right at the heart of that. The tour has built something genuinely compelling with world-class competition, a rapidly expanding global audience, and a product that translates brilliantly across digital and social.

"We're coming in at a pivotal moment, with Premier Padel now five years into its development and with the tour landing in the UK for the first time this summer. There's a real opportunity to build something special here, and we can't wait to get started." Josh Hershman, Global COO, Ten Toes
"Ten Toes are the perfect partner for us. Their understanding of sport, digital storytelling, and how to build and engage audiences at scale gave us real confidence that they're the right agency to help us grow. We're not just looking for an agency to execute, we want a team that thinks strategically alongside us, and that's exactly what we know Ten Toes will bring.

"This is a genuinely exciting moment for Premier Padel and for the sport as a whole. We're celebrating our fifth year, we're bringing the tour to the UK for the first time, and padel's global momentum shows no signs of slowing. Having Ten Toes in our corner as we head into this next chapter will only strengthen our offering." Mei-Ling Rider, Marketing and Communications Director, Premier Padel
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