The Netball Super League has hired Ten Toes to conduct a thorough examination of its digital platforms and content strategy following an exceptionally successful 2025 season.
The league achieved remarkable milestones this year, including record viewership numbers, enhanced stadium attendance, and a substantial rise in social media engagement — specifically a 117% boost in social impressions.
Ten Toes will evaluate performance across the NSL's primary accounts and individual club channels, along with content initiatives. The analysis will culminate in strategic proposals designed to enhance audience engagement, strengthen brand positioning, and create fresh commercial possibilities for 2026 and beyond.
"The league possesses a distinctive character, an expanding supporter base, and a defined path ahead." — Maddie Coutts, Business Growth Director at Ten Toes
"We're at a pivotal moment with a passionate and growing audience." — Claire Nelson, Managing Director of the NSL