Michelle Keegan & Mark Wright become ambassadors for vital proteins

Our commercial and brand teams worked with Nestle Health Science UK's Vital Proteins brand to announce their new ambassadors, Michelle Keegan and Mark Wright.

Having brokered the deal, we developed the creative for both Mark and Michelle, taking inspiration from the brand's US campaign - 'What Keeps You Vital?' - which starred their Creative Director, Jennifer Aniston.

The content offered insight into the pair's daily lives and the important role in which Vital Proteins plays within it.