Creating 'The Record Breaker' burger with Harry Kane & TOCA social

We worked with TOCA Social and England Captain, Harry Kane, to create 'The Record Breaker' burger, which celebrates Harry becoming England's all-time top goalscorer, surpassing Wayne Rooney's 53-goal tally.

The burger will be sold for a limited time, exclusively at TOCA Social which is based at The O2 in Greenwich, London, from today. An incredible 54% of the proceeds from every burger sold will go to the Harry Kane Foundation, which was founded to help normalise conversations around mental health, promote positive habits that support mental health, tackle stigma and provide practical support.

We were in the kitchen with Harry as he curated the burger using some of his favourite ingredients, including lemon and herb marinated grilled chicken and chipotle mayonnaise. Harry then surprised a group of youngsters with his new record-breaking burger after they had played some of the immersive football-based games at the TOCA Social venue.

Ten Toes was central to the project, having developed the initial idea for the burger, created the content around its promotion and subsequently maximised visibility of it across press and relevant content publishers.