Feature: Ben Weisfeld, Founder & CEO
I’m Ben, founder and CEO of Ten Toes.
I was going to do my feature about our latest work or our ongoing expansion in the USA and Middle East, but none of those things would be possible without the people who make Ten Toes what it has become and will continue to be.
Much like many in this industry, every day is different and no two weeks are the same. Despite - or perhaps because - we’re young and relatively small, we keep expanding our horizons and raising our sights which sets new challenges daily.
Everything to do with the agency is ultimately my responsibility. Still, I’ve always tried to surround myself with a highly talented and collaborative team that recognises that ‘all of us are smarter than any one of us’.
That mindset helps me and ultimately, the team to help tackle those challenges head-on. The team has a blend of experience from inside and outside ‘the industry’ - Anomaly, LiveWire, Little Dot, M&C Saatchi, alongside Wasserman, Tottenham Hotspur and The FA.
Aside from their backgrounds at work, we have a team of truly great people. That makes the journey we are on even greater. It’s coming to work every day with a group of mates.
As a team, we have refused to settle. After winning Agency of the Year at the Football Business Awards 2022 and Young Agency of the Year at the Sport Industry Awards 2021, we’ve continued to build. This is down to the mentality of every single person who’s been on the journey or a key part of the criteria for when we build on our ever expanding team.
Ten Toes’ team uniquely brings together a squad from creative agencies, football clubs and federations, specialist digital agencies and production companies. Retaining and expanding - this mix is vital to our offering as it ensures ‘the Ten Toes whole is greater than the sum of our individual parts’.
A high-quality client base has also seen us attract high-quality new joiners in leadership roles. As we continue to develop our offering both at home and abroad, maintaining these high standards is key.
With the right people and ambition we have as a team, we are determined that our best years are ahead of us.