How will brands behave at the women’s World Cup?
It goes without saying that there has been significant growth around women's football since the 2019 FIFA World Cup.
AUNZ 2023 will be a defining moment in the game, offering a new opportunity for all involved in promoting, activating and celebrating a landmark tournament.
Here at Ten Toes we have looked in detail at some of the new behaviours we expect to see brands adopt this summer which reflect the women's game's new footing within the footballing landscape.
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