Matchroom Boxing, the global boxing promotion company, has engaged Ten Toes to serve as its primary digital media partner. The appointment marks a significant milestone for both organisations as they look to elevate Matchroom's digital footprint across all major social platforms.
This collaboration represents a meaningful expansion of Matchroom's digital presence, with objectives centered on accelerating reach and engagement across social platforms. Ten Toes will establish a comprehensive content strategy addressing how Matchroom engages with existing and prospective partners.
The engagement includes an initial discovery phase to uncover opportunities and refine Matchroom's overall digital methodology. Following this assessment, Ten Toes will deliver continuous strategic support spanning branded content development, event promotion, and social media advertising. The partnership is designed to maximise visibility around Matchroom's world-class fight nights and expand the reach of their roster of elite fighters.
"This represents tremendous growth potential for us while demonstrating our ability to collaborate with sports' most significant rights organizations." — Josh Hershman, Ten Toes' Global COO
"We're pleased to welcome Ten Toes as our social media partner. This partnership will amplify our premier events and expand our fighters' global visibility and engagement." — Frank Smith, Matchroom Boxing's CEO
The partnership between Matchroom and Ten Toes reflects a broader trend across combat sports, where digital-first strategies are becoming essential to connecting with younger, globally distributed audiences and driving commercial value beyond live events.
Back to All Articles