MATCHROOM APPOINTS TEN TOES AS STRATEGIC DIGITAL MEDIA AGENCY

Matchroom Boxing, the worldwide boxing promoter, has appointed Ten Toes as its lead digital media agency. 

This partnership marks a significant step in Matchroom’s mission to continue thriving at the heart of boxing’s global profile, with the ambition to supercharge growth across social media channels and beyond. 

As part of the collaboration – which begins this month – Ten Toes will drive the development and implementation of a new content strategy, including how Matchroom works with its existing and new partners across branded content and digital partnerships.

Underpinned by a comprehensive review period designed to identify growth opportunities and optimise Matchroom’s digital approach, Ten Toes will then provide always-on consultancy across branded content, event coverage and paid social media management to help further elevate Matchroom’s position as the worldwide premier boxing promoter.

Josh Hershman, Ten Toes’ Global COO, said: “This is an incredibly exciting new client for Ten Toes. Not only does it continue to diversify our client base across multiple sports, but shows how we are continuing to partner with the biggest rights holders in sport. 

“Matchroom and Ten Toes share an ambitious and entrepreneurial spirit which means I am sure this will be a winning partnership. With access to the biggest talent in boxing, events on a global stage, and plugged into the brilliant set-up already in place, there is no limit to what we can achieve together.”

Frank Smith, Matchroom Boxing’s CEO, said: “We are delighted to introduce Ten Toes as our new Social Media agency partner. It is an important growth area for our business, where we continue to amplify our world class events and heighten the profiles of our elite roster of fighters. Ten Toes will help offer us further expertise to extend our reach and engagement across multiple, global audiences.”