TEN TOES SECURES RED ROSES AHEAD OF WOMEN’S RUGBY WORLD CUP ON HOME SOIL

Red Roses line up with mascots on match day

As the countdown to the highly-anticipated 2025 Women’s Rugby World Cup continues, Ten Toes has been selected by England Rugby to support with the management of its Red Roses social media channels.

Ten Toes has been working with England Rugby since September 2023, with a specific focus on channel and content management across England Rugby channels, as well as providing strategic guidance and support.

This exciting expansion will see Ten Toes tasked with bringing the Red Roses’ story to life in the build-up to the tournament on home soil through best-in-class channel management, community engagement, content ideation, strategic guidance, and data-led reporting and insights.

Tom Biggs, Ten Toes’ Content Strategy Director, said: “We’re delighted to be expanding our scope with England Rugby ahead of an incredibly exciting year for the Red Roses. With the Rugby Women’s World Cup in England this year, we recognise the significant responsibility that comes with the management of these channels and we are thrilled that England Rugby have put their trust in us and the excellent team we have here at Ten Toes.”

“We look forward to continuing our work with England Rugby and their excellent content department to build on the success of the first 18 months working together.”

Nabil Hassan, England Rugby’s Head of Content, added: “Ten Toes have been working with us over the past 18 months providing channel management, community engagement and strategic support around our content output. In that time, we have achieved record growth and engagement across our England Rugby channels.”

“Ahead of the biggest year for women’s rugby with a world cup on home soil we know their support on our Red Roses channels will help us engage new audiences and elevate the stories of our players and help us maximise the opportunity to inspire the next generation.”