Ten Toes has been selected by England Rugby to manage the Red Roses' social media channels ahead of the 2025 Women's Rugby World Cup. The digital agency has been collaborating with England Rugby since September 2023 on channel management and content strategy across England Rugby's platforms.
The expanded engagement will involve channel management, community engagement, content development, strategic guidance, and performance analytics during the tournament buildup on home soil. With the Women's Rugby World Cup set to take place in England, the opportunity to amplify the Red Roses' digital presence during such a significant moment for the sport is immense.
"We're delighted to be expanding our scope with England Rugby ahead of an incredibly exciting year." — Tom Biggs, Content Strategy Director at Ten Toes
The partnership builds on a strong foundation of collaborative work that has already delivered measurable results across England Rugby's digital ecosystem. The agency's deep understanding of sports audiences and content strategy positions them well to maximise the tournament's potential.
"In that time, we have achieved record growth and engagement across our England Rugby channels." — Nabil Hassan, England Rugby's Head of Content
As women's rugby continues to grow in visibility and commercial value, this expanded partnership underscores the importance of dedicated digital expertise in delivering world-class content around major sporting events.
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