WOMEN’S PROFESSIONAL LEAGUES LIMITED SIGNED ANOMALY

Women’s Professional Leagues Limited (WPLL) has appointed Anomaly as the creative agency tasked with building a fresh brand platform and new visual identity for the new independent company overseeing the top two tiers of women’s professional football in England.

WPLL is founded on a vision and mission to transform women’s football by building the most distinctive, competitive and entertaining women’s football club competition in the world, for the players and the fans of today and tomorrow.

Anomaly have been brought on board to create a distinctive brand positioning, brand identity and creative platform that will fuel fan growth and engagement. Throughout the pitch process, which was run and designed by Creativebrief, Anomaly
demonstrated a clear understanding of WPLL’s purpose, principles and position within the sport landscape and presented well-researched, insight-led ideas focused on being distinctive, not derivative. Anomaly’s approach was further enriched with specialist category expertise through the integration of Ten Toes, the sports marketing agency born from Anomaly.

Anomaly will now begin developing a long-term brand strategy that informs communication across all channel platforms followed by the development of a new brand architecture and visual identity.

Ruth Hooper, Chief Marketing Officer, WPLL, commented: “This is a critical appointment that will define how the women’s professional football leagues will be viewed for years to come. It was not an easy brief; we have big ambitions to sit alongside the biggest sporting brands in the world creating a distinctive brand that will shape the next chapter of the
sport. Anomaly fully grasped the brief and the needs we have for a business at our stage in the growth journey. We can’t wait to see what we can achieve together.”

Camilla Harrisson, CEO at Anomaly said “The opportunity to define the future of women’s football is uniquely exciting and the brief of dreams. The WPLL team have an inspiring vision and incredible ambition and we will be harnessing every skill set within the Anomaly model as we partner them on this awesome and important journey to create real change and impact.”

Charlie Carpenter, CEO at Creativebrief, said “this brief is the literal definition of a once in a lifetime opportunity. When you also combine the excitement of the task at hand with the exemplary approach that the Women’s Professional Leagues Limited took towards running an equitable pitch that didn’t request creative work from agencies, it gets even better. We can’t wait to see what Anomaly and the client team at WPLL go on to deliver as they look to lead the women’s game into a dynamic new era.”